Workshop - Workshop: Foundational Sales Strategy

Why Sales Still Matters — Even With Great Marketing

You don’t need to be a “salesperson.”
But you do need to know how to identify leads, follow up, and close conversations — especially when you’re still figuring out pricing, positioning, and product.

Common Sales Pitfalls for Founders

❌ Waiting for leads to come in passively
❌ Not following up consistently
❌ No clarity on what to say, or what to ask
❌ No process for capturing learnings from sales convos

Our Method: Simple, Repeatable Sales

We’ll help you build a light-touch sales system that works with your style — and supports your marketing and product goals.

• ✅ Start lean — talk to people, not personas
• ✅ Focus on learning, not pitching
• ✅ Keep track of leads, convos, and outcomes

Our Sales Process

1. Identify target customer segments

   • Who is most likely to benefit from this product?
   • Where are they already active?

2. Source warm leads from existing marketing

   • Use content responses, waitlists, and DMs to start conversations

3. Build a list of cold leads

   • Use Twitter, LinkedIn, community spaces
   • Prioritise relevance and context over volume

4. Follow-up and close

   • Ask the right questions
   • Share the right product story
   • Stay consistent — light CRM (Airtable, Notion, etc.)

5. Capture learnings

   • What’s working?
   • What objections are common?
   • Feed back to product and marketing

What You’ll Build

✅ A simple outbound & follow-up process
✅ A light sales CRM (Notion, Trello, Airtable)
✅ A habit — not a hustle — for doing sales well

Want to build a repeatable sales process?

Or, join the full MVP Launch Workshop — see all sessions here